How to Get a Better Customer Experience

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He not only has four syndicated columns, but he also writes for numerous publications and runs Elliott.org, a site for customer advocacy. Elliott exposes the differences between loyalty and marketing programs, and shares several great insights about how consumers can resolve their complaints against companies. This episode of Amazing Business Radio provides great points of view from experts on both sides of the table, how to get better customer service (as a consumer), and how to give better customer service (from a company).

“Loyalty programs are marketing programs, and because they use the word loyalty, there is the assumption that the loyalty goes both ways; that if you’re loyal to the company they’ll be loyal to you, and that’s simply not true.” – Christopher Elliott

What questions will this episode answer?

1. How can I get a CEO’s contact information?
2. What can I do to get better customer service from a company?
3. How can I best resolve an issue with a company?
4. What is the difference between a loyalty program and a marketing program?

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