Achieving Customer Amazement Study
The ACA study is an annual research on customer preferences, habits,
and wants to help you create an amazing customer experience.
This annual study was created to help you better understand your customers’ preferences, habits, and wants and give you the confidence to make better decisions for your organization’s customer service and CX initiatives. We want your customers to say, “They are amazing!”
Researched and summarized by Shep Hyken, customer service & CX expert
52% say AI and chatbots have significantly improved the speed and efficiency of customer service.
59% of customers believe great customer service is more important than price.
83% of customers trust a company or brand more if they provide an excellent customer service experience.
The Shepard Letter is Shep Hyken’s weekly newsletter that includes customer service and CX insights, strategies, trends, and his cartoon that will (almost always) make you smile. Delivered straight to your inbox every Wednesday, Shep’s ideas will help you stay ahead of the customer service and CX curve with expert advice on how to create an amazing customer experience!
© 2025 Shepard Presentations, LLC. All Rights Reserved.
Legal Information | Sitemap Legap
Site by: digitalONDA
