The ACA study is an annual research on customer preferences, habits, and wants to help you create an amazing customer experience.
This annual study was created to help you better understand your customers’ preferences, habits, and wants and give you the confidence to make better decisions for your organization’s customer service and CX initiatives. We want your customers to say, “They are amazing!”
Researched and summarized by Shep Hyken, customer service & CX expert
78%
of customers would go out of their way to go to a company that has better customer service.
74%
of customers would switch to a competing brand or company if they found out they provided a better customer experience.
58%
customers believe great customer service is more important than price.
83%
of customers trust a company or brand more if they provide an excellent customer service experience, up 4% from 2021.
Sponsored by
Research Sponsored by Amazon
Sign up for instant access to Shep’s research report on customer service and customer experience. This study was created to help you better understand your customers’ preferences, habits, and wants and give you the confidence to make better decisions for your organization’s customer service and CX initiatives. You will also receive Shep’s weekly newsletter, which includes tips, tactics, and strategies you will want to use and share with your team.
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