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This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
  1. How can companies use AI effectively to enhance customer experience? 
  2. How can businesses leverage multichannel marketing to increase customer engagement and retention? 
  3. Why is it important for marketers to balance personalization with customer privacy concerns? 
  4. What are the fundamentals of marketing and customer engagement that businesses should prioritize? 
  5. What role does AI play in unleashing creativity and improving customer experience?

Top Takeaways

Quotes:

“Marketing is about connecting brands and consumers. There are a lot of touch points in the customer journey that involve customer care and customer support that are done through traditional marketing channels.”  “Today is one of the best times to be a marketer. We have more tools and data at our disposal, providing us with many opportunities to connect with our customers in new ways.”  “It is so easy to get lost in all the shiny, crazy, exciting use cases for AI and tech. But sometimes, you must go back to the fundamentals like communicating as a team and getting your colleagues and stakeholders on the same page.”

About:

Spencer Burke is the Senior Vice President of Growth at Braze, a customer engagement platform that offers messaging solutions spanning push notifications, email, in-app messaging, and other channels.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.

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