The ACA study is an annual research on customer preferences, habits, and wants to help you create an amazing customer experience.
A special report on customer preferences, habits and wants to help you create an amazing customer experience.
Thank you for your interest in my latest research report on customer service, customer experience (CX), and loyalty. Here you will find compelling reasons to invest in providing the experience that gets your customers to come back and refer you to friends, family members, and colleagues.
Feel free to share the report with colleagues and customers. And, if you want to share specific facts and stats, please cite the source and link back to Research.Hyken.com.
Wishing you the very best on the journey to creating customer amazement!
Researched and summarized by Shep Hyken, customer service & CX expert
78%
of customers would go out of their way to go to a company that has better customer service.
74%
of customers would switch to a competing brand or company if they found out they provided a better customer experience.
58%
customers believe great customer service is more important than price.
83%
of customers trust a company or brand more if they provide an excellent customer service experience, up 4% from 2021.
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