Shep Hyken interviews Augie Ray from Gartner. They discuss the importance of investing in the customer experience and how to build a CX that will benefit both customers and companies alike.
“We are not what we say we are. We are the experience we provide to customers and what they say we are.” – Augie Ray
“When it comes to the customer experience, we have to look not just at what we say, but at what we do.” – Augie Ray
“When you succeed for the customer, you succeed for the brand as well.” – Augie Ray
Augie Ray is a Vice President Analyst at Gartner, a research and advisory firm. He covers customer experience for marketing and CX leaders and helps them launch and manage successful CX programs.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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