Shep Hyken interviews Bill Cates. They discuss his new book, Radical Relevance: Sharpen Your Marketing Message – Cut Through the Noise – Win More Ideal Clients, and how companies can create the message that best defines their customer experience.
“Give your customers a seat at the table. This is how you create the culture internally and externally that you want to present to your customers.”
“Everyone who works in an organization is a walking, talking representative of that organization. There needs to be consistency of message throughout, both internally and externally.”
Bill Cates is an internationally recognized client-acquisition expert and speaker. He is also the author of four bestselling books, including his most recent, Radical Relevance: Sharpen Your Marketing Message – Cut Through the Noise – Win More Ideal Clients.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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