Shep Hyken interviews Chuck Surack, Founder and CEO of Sweetwater. They discuss strategies for building a culture of amazing customer service and experience.
“I empower all my employees to do whatever they need to do to take care of the customer, not just for this transaction, but forever.”
“Everyone in the company, from the receptionist to the warehouse folks and everywhere in between, has the ability to either add credibility or take credibility away from the brand you’ve worked so hard for.”
“Everyone makes mistakes. We’re human. It’s how you handle those mistakes that really sets you apart and makes you different.”
Chuck Surack is the Founder and CEO of Sweetwater in addition to owning ten other businesses. He is a frequent speaker and mentor and mentor on issues such as entrepreneurship, quality customer service and the pursuit of excellence.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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