Shep Hyken interviews Daniel Rodriguez, CMO of Simplr. They discuss Simplr’s latest CX research report and strategies for collecting and utilizing customer feedback to eliminate mediocre customer service.
“‘Good enough’ is not good enough. A ‘good enough’ mentality causes you to rest on a laurel that is a false presumption of loyalty by your customers and future customers.”
“The customer expectation has evolved and changed so quickly that we are unaware that we are failing our customers left and right. We think we’re doing good enough, but the reality is that brands are at major risk of letting customers down and losing them.”
“Technology alone is not the solution to interacting with your customers. You need to have the best people and the best technology.”
Daniel Rodriguez is the CMO of Simplr and an experienced marketing executive, entrepreneur, family guy and musician. Before Simplr, he served as VP of Marketing for Seismic and co-founded multiple other companies.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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