Shep Hyken interviews David Priemer, founder and Chief Sales Scientist of Cerebral Selling. They discuss his book, Sell the Way You Buy: A Modern Approach to Sales That Actually Works (Even on You!), and how a great customer experience is the best sales strategy you can implement.
“The experience is the product, and everything is about that experience. We are all in sales and therefore we all have a role to play in terms of creating that amazing experience for our customers.”
“Nowadays, when there are a million products and services that do similar things and customers have infinite choice, they will choose based on experience more than the intrinsic properties of the product itself.”
“Sell to your customers in an empathetic way that they believe and feel. At the end of the day, experience is a discretionary feeling. Value is a feeling.”
David Priemer is the founder of Cerebral Selling and the author of Sell the Way You Buy: A Modern Approach to Sales That Actually Works (Even on You!). He is the former VP of Salesforce, where he created the Sales Leadership Academy program.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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