Shep Hyken interviews Elma Beganovich, founder and COO of A&E Digital Marketing. They discuss the importance of influencer marketing in the customer experience.
“Think about how you can customize the different social media channels to fit your business, regardless of your industry.”
“Negative reviews provide an opportunity for brands to show potential and existing customers how well they handle issues and complaints.”
“Remember that social media provides free tools for business to advertise, engage with customers, collect feedback, and even research the competition.”
Elma Beganovich leads A&E’s efforts in building the company’s list of world-renowned partners and clients. Her area of expertise includes identifying roles that A&E can play for a variety of brands in different industries, as well as developing terms and scope of those partnerships.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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