Shep Hyken interviews Colson Hillier, Chief Marketing Officer of Alorica. They discuss the feedback economy and how to leverage customer feedback to improve customer service.
“The customer is the center of everything that you do.”
“Always put the customer and their voice as your north star in how you think about providing service. “
“At the end of the day, it comes down to listening. Leverage your socials and content reviews as business assets. “
“Customer feedback is your biggest resource. The customer can guide you to your success.”
Colson Hillier is the Chief Marketing Officer for Alorica. He oversees the planning, development, and execution of Alorica’s marketing and communications strategy, as well as initiatives tied to the company’s brand principles, value proposition, and revenue growth.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
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