Shep Hyken interviews Geoff Webb, the Vice President of Products at PROS. They discuss how automation can eliminate friction and create a better buying and selling experience for customers in a new digital age.
“Bringing together the analytic power of AI and the context and empathy power of a human being can deliver an incredibly personalized, really effective, fast selling process.”
“The concept of omnichannel, of moving between channels seamlessly and very easily, is what really transforms the sales process.”
“Friction in the sales process is something that will eventually drive even a good customer away. Nobody wants that.”
“If you can give your customer exactly the right thing they need because you truly know them, they often don’t mind paying a little more for that. Creating that level of personalization in every instance has huge value. Businesses need to ask themselves how to make that happen.”
Geoff Webb is the Vice President of Products at PROS, where he works with technology, marketing and go-to-market teams. He has over 25 years of experience in the technology industry in addition to sales and marketing management.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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