Shep Hyken interviews Howard Tiersky, Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance. They discuss how valuable customer love and customer behavior are to succeed in an ever-changing world of business.
“In this time of rapid change, you really don’t have a choice if you want your business to remain relevant and successful. You must keep changing with the times.”
“Remember that in the end, companies don’t buy anything. Only people buy things. There’s no company behavior.”
“To achieve customer love, you must consistently meet the needs of your customers, occasionally delight them in unexpected ways, and align with their values.”
Howard Tiersky is the Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance. Howard is the founder of two companies that enable large brands to win in the digital world: FROM, The Digital Transformation Agency and Innovation Loft.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
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