Shep Hyken interviews Jamie Gilpin. They discuss how the role of marketers has expanded to include the customer experience, and how social media can positively affect the customer journey.
“Our brand isn’t determined just by the first interaction with customers. It’s determined by the entire life cycle they have with us.” – Jamie Gilpin
“Consumers expect brands to be more transparent, more human, and more authentic, especially on social media, than our political leaders, themselves, and even their friends and family.” – Jamie Gilpin
“The largest, most unfiltered source of business intelligence for customer knowledge and connection is social media.” – Jamie Gilpin
Jamie Gilpin is the Chief Marketing Officer at Sprout Social, a leading provider of social media analytics, engagement, and advocacy solutions for business. She received her MBA from Northwestern University.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
Sign up for instant access to Shep’s research report on customer service and customer experience.
"*" indicates required fields
© 2023 Shepard Presentations, LLC. All Rights Reserved.
Legal Information | Sitemap | Site by: digitalONDA
Legal Information | Sitemap Legap
Site by: digitalONDA