When Virtual Reality Becomes Your Customer’s Reality
Shep Hyken Interviews Jeff Day, CEO of Bluewater Technologies
What if you could be face-to-face with your customers, anytime, anywhere?
Shep Hyken sits down with Jeff Day, discussing virtual reality and how companies are using this technology to better serve their customers.
- Virtual reality uses a headset to have multi-projected environments of a space create the realistic sensation of physically being somewhere. It’s being somewhere without actually being there.
- Augmented reality projects in a physical space items that are not physically there. This uses more camera and sensory technology.
- Google created Google Cardboard, a small headset device made out of cardboard that turns your mobile phone into a virtual reality headset. In 2016, 88 million units were sold.
- The Kindle Fire Mayday Button allows you to instantly have a person pop up on your screen and be there to guide you through your problem. It’s not a recording. It’s a real live person in a call center speaking directly to you, on your device, helping you out.
- Microsoft HoloLens allows you to take and pin virtual display monitors in the air so that they don’t occupy any physical space. When the glasses are worn, the images hover in the air in front of you and allow you to manipulate and move the images.
- People want to see and experience something before they buy it. Think about what your customers would like to see, in virtual reality or augmented reality, and ask yourself if you can bring that experience to life virtually for them.
Jeff Day is the CEO of Bluewater Technologies, a Detroit-based technology company that specializes in experiential marketing and events. Jeff and his company want to help enterprising brands better tell their stories.
“If you aren’t already down the path of thinking about how to amplify the experience with customers, utilizing virtual reality, you’re going to be left in the dust.” – Jeff Day
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
- What can I do to create an amazing experience for my customers before they even have my product in their hands?
- How can I use virtual reality in my business?
- How can technology help improve the customer experience (CX)?