Shep Hyken speaks with Twitter’s Senior Marketing Manager, Jeff Lesser, about how to use Twitter for customer service.
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More and more customers are posting comments and questions for companies on Twitter. It is becoming a viable customer service channel as an alternative to email and the phone. Jeff shares several best practices and new tools that Twitter has created especially for customer service. They discuss how social media has greatly impacted customer service interactions between the customer and businesses, and how you can use this to your advantage. Don’t miss out on Jeff’s expert advice on how to improve customer service using Twitter!
On how social media is changing customer service: “For decades, customer service was done in the dark; people didn’t have the power to get their messages heard far and wide that they weren’t getting the customer service they needed.” – Jeff Lesser
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