Shep Hyken interviews Josh Ginsberg. They discuss crisis management and why brand integrity is important to customers.
“A company’s most valuable asset is their brand.” – Josh Ginsberg
“Be authentic, transparent, and consistent in communication. When you do face a crisis, you’ll have already built that base of support and customers will trust you to make things right.” – Josh Ginsberg
“It’s important for customers to see companies take action in a crisis. But that action has to be authentic.” – Josh Ginsberg
Josh Ginsberg is the founder and CEO of Zignal Labs, a media analytics platform. Previously, he served as a senior public affairs executive for Fortune 500 companies and political campaigns.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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