Shep Hyken sits down with Lars Kristensen, founder of NiceJob, to discuss the importance of customer reviews and making them effective marketing tools.
“If you want to turn your customers into raving fans it’s all going to start with the customer experience.” – Lars Kristensen
“You’ve got this marketing nugget, your customer’s review. This is an amazing piece of content, and you want to use it.” – Lars Kristensen
“Don’t panic about negative reviews. They can open up the doors to some of the best marketing opportunities.” – Lars Kristensen
“Getting your customers to be a little marketing hub for you, that’s the golden ticket.” – Lars Kristensen
Lars Kristensen is the Founder of NiceJob, a marketing service that helps companies improve their public reviews and use them to reach a broader customer base. Kristensen used his marketing agency experience to create a low-budget marketing app that yields big returns.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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