Mason Duchatschek on the Internet Boogeyman, and What to Do When You Encounter Him

Top Takeaways:

• Business owners can’t solve problems they don’t know exist. Go to Google Alerts to set up a free, early warning system for your name, company name, and product or service names – any text consumers would type into a search engine to find your company, products, or services. Any time something is posted on the Internet about those items, Google will send you an email alert along with the link so that you can check it out. If people are saying good or bad things about you, you’ll know it, almost in real time. You can monitor and then respond quickly to circumstances before they cause unnecessary harm to you or your business.
• If companies don’t get their online reputation right, customers won’t buy from them, no matter how good their products or services are.
• Online reputation is critical; it creates credibility and builds trust. In the absence of a personal relationship, few things (if any) are more important. When people did business face-to-face, they would use their own judgment to determine if they liked and trusted you. Now, in the absence of that personal encounter, they now look to see what others have said online before making a buying decision.

About:

Mason Duchatschek is a #1 bestselling author, entrepreneur and professional speaker. His ideas have been featured in Selling Power, Entrepreneur, The New York Times and Fox News. He is the author of Defeating an Internet Boogeyman: Simple Secrets of Reputation and Crisis Management Using Social Media and Web Marketing Strategy.

Shep Hyken is a customer service and experience expert, New York Times best-selling author and your host of Amazing Business Radio.

“Reputation management is crucial if you mess it up – people won’t buy from you.” – Mason Duchatschek

This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:

1. How can I manage online complaints?
2. What is the Internet Boogeyman?
3. How can I protect my online reputation?
4. How do I find customer complaints online?
5. Why should I manage my online reputation?