Shep Hyken interviews Michael Houlihan and Bonnie Harvey, founders of Barefoot Wine. They discuss how Michael and Bonnie built a successful wine business from the ground up by focusing on customer service and experience.
“Make friends in low places. Ask questions and gather information from everyone. It’s amazing what you’ll learn about your customers and their expectations.”
“Your customers buy YOU. They don’t buy your product. The question is, can they depend on you to service what you sell? Do you really satisfy the customer service that they want?”
“Try not to fall in love with your product or service. Don’t think that there’s a value to your product or service that overpowers the need for detailed customer service research.”
Michael Houlihan and Bonnie Harvey are the founders of Barefoot Wine and Business Audio Theatre. They are the New York Times bestselling authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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