Shep Hyken sat down with Tien Tzuo to talk about the subscription model and how companies like Salesforce, Uber, and Caterpiller are helping to make it the future of business.
“Once consumers taste a subscription service, they’ll start asking why can’t everything be like Uber, Netflix, or Salesforce?” – Tien Tzuo
“In the future, all aspects of our lives will be run by subscription services.” – Tien Tzuo
“It’s easy to steal a product, It’s harder to steal the knowledge of your customers and relationships you have with them.” – Tien Tzuo
Tien Tzuo is the CEO and founder of Zuora. Previously, he was the 11th employee of Salesforce working as the Chief Strategy Officer and CMO for eight years. He’s also the bestselling author of Subscribe: Why the Subscription Model Will Be Your Company’s Future and What to do About It.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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