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Future of Marketing: It’s Customer Service

Shep Hyken talks with Vala Afshar about how customer service is the future of marketing. Vala is the chief digital evangelist for Salesforce and author of “The Pursuit of Social Business Excellence.” He was named the most influential social media contributor on twitter for CMOs, CIOs, and CFOs. In this lively conversation, Shep and Vala discuss how technology has evolved customer service into the “new marketing.” Vala shares how you can leverage technology to improve your customer service interactions, and in turn increase customer satisfaction. You can’t afford to miss this episode on cutting edge customer service technology!


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“Customer experience has over taken price and product as the #1 brand differentiator.” – Vala Afshar


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