Shep Hyken interviews Christoph Senn, Founder and CEO of Valuecreator and co-author of The Triple Fit Strategy. He talks about the Triple Fit Strategy, a method for building lasting customer relationships by moving beyond transactional interactions to developing partnerships that enhance trust, collaboration, and growth.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
Quotes:
“In business, your goal should not be just to cut costs or offer products. It’s about broadening your perspective to deliver added value by shifting conversations from features and benefits to truly understanding your customers’ priorities.”
“Building lasting customer relationships goes beyond just selling a product It’s about partnering with your customers to work toward shared goals as one unified team.”
“The key to standing out in the market isn’t just having a great product but creating a relationship that makes you indispensable to your customers. When you move beyond a transactional relationship to create a partnership, you will become your customer’s trusted adviser and get the first call for advice.”
Christoph Senn is an author, entrepreneur, and adjunct professor of marketing at INSEAD in Fontainebleau, France. He is the Founder and CEO of Valuecreator.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
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