Creating Loyalty through Customer-Obsession
Shep Hyken interviews Marbue Brown, an accomplished customer experience executive who has worked with some of the biggest brands in the world, including JP Morgan Chase, Amazon.com, Microsoft Corporation, and Cisco Systems. He is the author of Blueprint for Customer Obsession. He shares what differentiates customer-obsessed companies from the rest and the amazing business results that come with it.
“Customer-obsessed companies know how to give customers what they want before they know they need it. They understand what the inherent needs of the customers are even when they don’t articulate it.”
“Customer-obsession turns your customers from casual consumers into rabid fans. And because it does, it generates extraordinary business results.”
“I challenge companies to adopt customer-obsession as a business strategy. Companies that are customer-obsessed outperform the market by 3 or 4 times.”
Marbue Brown is a customer experience executive, sought-after keynote speaker, and author on CX, business strategy, and economic policy. His latest book, Blueprint for Customer Obsession, is available now on Amazon.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
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