Creating the Digital Experience That Builds Trust with Your Customers
Shep Hyken interviews Tim Hughes, co-Founder and CEO of DLA Ignite, and co-author of Social Selling: Techniques to Influence Buyers and Changemakers. He shares how organizations can establish a strong digital brand identity, share knowledge, and create lasting relationships with their customers through social media platforms.
“Your customers are searching for information and assistance online. Your employees need to be empowered on social because that is where your buyers are”
“Customers are looking for authentic content. Empower employees to share their experiences and emulate your brand’s values on social media.”
“How brilliant you say you are on your website does not matter anymore because your customers can check those things out for themselves from online reviews, digital customer interaction, and content.”
“When you respond to your customers, whether via direct message or on their social media posts, it makes them feel that there is a person behind your profile with whom they have built a relationship. This relationship with your customers builds their trust and their confidence.”
Tim Hughes is the Co-Founder and CEO of DLA Ignite and co-author of the bestselling books, Social Selling: Techniques to Influence Buyers and Changemakers and Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing. He is currently ranked Number 1 by Onalytica as the “Most Influential Social Selling Person in the World.”
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
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