Shep Hyken interviews Rony Vexelman, Vice President of Marketing at Optimove. He discusses why broken customer journeys create poor customer experiences and how brands can avoid them by leveraging AI, personalization, and customer-centricity at every step of the journey.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
“Do your marketing from a customer point of view, not from a product point of view. “
“People want familiarity. They want to return to a good experience they’ve had. Brands need to continuously provide customers with reasons to return.”
“Focus on the customer experience and let that be your end-to-end guide for everything you do as a brand and as an organization.”
“AI empowers every employee to be well-rounded. AI allows organizations to be filled with employees who are richer in experience and have the ability to impact the customer.
“Companies that put customers at the center are the companies that outperform their competition. They are the ones that get the results that the business needs, not from pushing a product or campaign but rather by focusing on what their customer needs and wants.”
Rony Vexelman is the Vice President of Marketing at Optimove. He is a seasoned professional in multichannel marketing and customer engagement platforms.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
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