Shep Hyken interviews Ronn Nicolli, Chief Marketing Officer of Resorts World Las Vegas. He discusses the importance of creating memorable guest experiences through storytelling, leveraging technology, and the hospitality mentality.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
Quotes:
“Customers crave experience over amenities. There is a difference between being expensive and being valuable. That difference comes down to the experiences and memories being created.”
“In today’s digital world, online platforms give customers the ability to talk about the positive and the negative experiences they have with brands. But, often, it’s the negative that stands out and can create a negative voice for your brand.”
“With AI’s evolving capabilities, you’ll soon be able to market to a large market but with a personal touch. We can use our data about our customers to put something out that’s meaningful and will drive consumer action.”
Ronn Nicolli is the Chief Marketing Officer of Resorts World Las Vegas. He has over 20 years of experience as a marketing and nightlife executive.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
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