How to Prevent Your Customers from Shopping Your Competition
Shep Hyken interviews Matthew Holman, head of growth at QPilot, an eCommerce software company that makes subscriptions more flexible for brands and customers. He shares how subscription models can shape the customer experience to meet the changing needs of their customers.
“The best model for a subscription service is one that has a product that can be consumed regularly and content that provides value to the customers.”
“Find a way to create additional value and engagement to your products. And, if you’re good at it, you can charge extra for it.”
“Create a level of engagement with a subscription model that when your customers run out of your product, you eliminate the need for them to think about where they need to go next.”
“The best type of subscription creates a relationship that keeps customers from shopping around.”
“In a subscription model, if you don’t provide a way for customers to pause their subscription, they will cancel.”
Matthew Holman is head of growth at QPilot. He works with brands to scale their subscription programs using data, best practices, and experimentation.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
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