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The Ultimate TikTok Guide for Business

How to Use TikTok for Marketing and Customer Service

Shep Hyken interviews Dennis Yu, CEO BlitzMetrics and author of The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! They discuss how businesses can use TikTok to promote their brand and enhance customer experience.

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Top Takeaways:

  • Social Media is an opportunity for a brand to show the world that they are interested in resolving issues for their customer.
  • The fastest-growing content on TikTok right now is catered to B2B.
  • Dennis Yu shared these tips (and more) on how to use TikTok for business:
  1. Keep TikToks at 15-30 seconds long. ByteDance, the parent company that owns TikTok, found that the most viral videos are 22 seconds long. 15 to 30 seconds is the sweet spot because you have to have a high completion rate. Your audience needs to watch until the end of the video.
  2. Advertise on TikTok. The price to advertise TikTok is about 1/4 of what it is on Facebook because the supply is higher than the demand. There are so many users, and there are not that many advertisers. This might change in a year.
  3. Use Spark Ad. It lets you boost another user’s content. Brands can boost their customers’ content using a code. Spark Ads performs differently than if you were to post from your brand account because everything on TikTok needs to feel human and personal.
  4. Repurpose content. We want to repurpose content that has already worked on YouTube, Facebook, blogs, etc., and turn those into TikToks.


“TikTok in 2022 is Facebook in 2007. Now, it has more traffic than Google, a higher average watch time than Facebook or Netflix, and it is now the top downloaded app.”

“Whether your brand is on TikTok or not, your customers are talking about you on the platform. You might as well be there.”

“On TikTok, you don’t have to come up with new content. Take what you already have and repurpose them into 15 to 30-second little, short bursts of content.”


Dennis Yu is a Digital Marketer, Speaker, Agency Builder and the CEO BlitzMetrics. He is the author of The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!  

Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.

This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:

  1. Why should businesses use TikTok?
  2. Can companies use TikTok for customer service?
  3. Are TikTok ads worth it?
  4. What is a good length for TikTok videos?
  5. What type of content does well on TikTok?

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