The Opportunities and Challenges Small and Medium-Sized Businesses (SMB’s)Will Face This Holiday Season
Shep Hyken interviews Kiel Harkness, Head of Global Marketing and Business Intelligence at UPS Capital®. They discuss how SMB’s can compete with giant brands when it comes to problem resolution for delays, theft, and problems during the holiday season.
The holidays are upon us! What does it mean for SMB’s – and businesses of all sizes? That was the main focus of the interview.
UPS commissioned research to find out what really matters to both small to medium business owners and their customers. Here’s some good news, some challenges, and some opportunities.
“44% of consumers said that the lack of a strong problem resolution on a stolen or damaged goods will cause them not to shop with an SMB again.”
“35% of consumers said that it is a huge motivator for them to spend more with retailers who will guarantee the replacement of lost or damaged items”
“SMB’s are 26% more worried about the delays, damage, and theft of the shipments than labor shortage.”
Kiel Harkness, Head of Global Marketing and Business Intelligence at UPS Capital®. He led the Digital Transformation of UPS Capital US Domestic Go-to-Market. Supported rebranding of core digital offering and proposition. He manages and directs global UPS Capital Digital Marketing and Digital Properties, Channel Marketing, Business Intelligence, Product Development, Communications and Advertising, and International Field Marketing teams.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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