The Intersection Between Marketing and CX
Shep Hyken interviews Christoph Trappe, a digital and content marketer and the author of Is Marketing A Good Career? He talks about how marketing can support customer experience and success teams to ensure the brand story resonates with customers throughout their journey.
“Marketing is not just about getting people in the door. Marketing is about supporting customer experience and success.”
“Figure out what people are trying to get out of doing business with you. Find out what their goal is, and go from there.”
“Branding is more than the logo or the colors. It is also about how your customers feel about your brand and what it stands for.”
“Your brand is what people say it is, but you always have a vote in the matter. You can create the experience that makes people feel the brand.”
Christoph Trappe is the Director of Content Strategy at Voxpopme. He is a digital and content marketer and author. His latest book, Is Marketing A Good Career?, is now available on Amazon.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
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