The Relationship Between Value, Customer Experience, and Price
Shep Hyken interviews Per Sjöfors, aka “The Price Whisperer,” Co-founder of Sjöfors & Partners and author of The Price Whisperer – A Holist Approach to Pricing Power. He shares how companies can use pricing to drive higher growth, sales volume, and profits by providing a great customer experience.
“A satisfied customer with good experiences is more likely to be willing to pay higher prices than somebody who is dissatisfied (if that customer ever comes back).”
“Reinvest it in your company. Be more competitive and provide a better customer experience than your competitor, so you get repeat customers and price higher.”
“A brand is a promise of quality and consistency. Does your brand strength justify the price that you’ve set?”
” Expectation bias tells us that the price of a product or service sets an expectation of its quality and benefit.”
Per Sjöfors, aka “The Price Whisperer,” is the Co-founder of Sjöfors & Partners and author of The Price Whisperer. He is a thought leader and author on everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
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