Shep Hyken interviews Aleksander Kaczmarek, VP of Loyalty Partnerships at CarTrawler. He talks about how well-designed loyalty programs can enhance customer engagement by providing memorable experiences and perks that make customers feel valued and more likely to become loyal to a brand.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
Quotes:
“Loyalty, when combined with a great experience, is deeper than just a savings and a repeat purchase.”
“A loyalty program can let customers earn points, but if the redemption experience isn’t great, they won’t return to earn more points. The overall customer experience must be fantastic, and attractive redemption options are essential for creating an ongoing engagement cycle.”
“Technology now allows loyalty programs to create curated, seamless customer experiences within apps. These programs incorporate perks and experiences in a very advanced way to customer engagement.”
“A loyalty program is only truly effective if customers actively use it. Customers might sign up, but if they are inactive, they are not loyal customers. The best loyalty programs keep customers consistently engaged and used regularly.”
Aleksander Kaczmarek is the VP of Loyalty Partnerships at CarTrawler, a B2B tech business that partners with the world’s largest brands, including American Airlines and Uber, to provide car rental & mobility solutions for customers.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
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