How to Get Customers to Come Back Again and Again. *Download the IBB Companion Workbook below
240 page hardcover book
How do you build a business that thrives during good times and bad? Is there a strategy that can set your company up for success, no matter what curveballs the world may throw your way?
There is: Turn customers into repeat customers and turn repeat customers into loyal customers.
Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job. Customer service is not a department. It’s not just for people on the front lines. It’s the responsibility of everyone in the organization, from the CEO or owner of a business to the most recently hired employee. It’s the result of a customer-focused philosophy that must be baked into the culture. And it is what separates you from your competition.
This book includes the must-have tools, tactics and strategies you need to get your customers to say, “I’ll be back!”
Learning Manager, FedEx Customer Experience
Chief Digital Evangelist, Salesforce
VP and CTO, Customer Experience & Success, Microsoft
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