Be a Star With Your Customers and Keep Them Forever.
Welcome to one of the most value-added parts of the Moments of Magic book experience. The way I see it, the book is just a starting point. The “extras” that you find here will make your investment in the book, both with money and time, exponentially more valuable. Thank you again for being a fan and a customer service revolutionary. Enjoy these Magic Hints!
Just to get it started, here is one of my favorite articles titled:
Ten Compelling Reasons to Deliver an Amazing Customer Service Experience
And, here is the video about the taxi-cab driver from Chapter 1!
Do You Know the Power of Your Customers?The following article is a great example of the influence one customer can have on a company’s reputation.Click here to read the article.
To the Customer, You Are the CompanyThe following article is a great example of one person can make or break a company’s reputation.Click here to read the article.
Exploiting Your ExpertiseThe following article discusses how one should discover what he or she does best and exploit it. Click here to read the article.
Get to Know Your Customer DayThis short article introduces you to the four days throughout the year that are officially known as “Get to Know YourCustomer Days.” Build rapport and develop a stronger relationship with your customer.Click here to read the article.
Your Awesome ResponsibilityEvery individual represents the image of their company at any given time. This story illustrates “your awesome responsibility.”Click here to read the article.
Through the Eyes of Your CustomerThe following article discusses the TV show Undercover Boss and host David Dillon, Chairman and CEO of Kroger, spends time in his stores listening and observing “as a customer.”Click here to read the article.
Customer Service Can De-Commoditize Your BusinessCompanies who have figured out how to get their customers to spend more for the value they provide have separated themselves from their competition. They have “de-commoditized” themselves. In this article, you will learn six questions that will help you break out of the commodity trap.Click here to read the article
If Everybody Knows Then Why Don’t They Do ItIt all comes down to the employee’s attitude. Hire right and you get good service. This article discusses how even though customer service is often common sense, it’s not always practiced.Click here to read the article.
How to Say “No”This article discusses companies that look for alternatives to rules and policies that could negatively impact the customer.Click here to read the article.
Confirmation Turns Into ConfidenceThrough a great example, this article gives examples that illustrate how confirmations make customers appreciate and have confidence in you.Click here to read the article.
Writing Appreciation Letters Can Be a Learning ExperienceThis article discusses a unique way to use an appreciation letter as a training tool.Click here to read the article.
The Valentine ObligationThis very short article makes the case for sending a thank you note when the customer least expects it.Click here to read the article.
The Art of Recovery This article tells a story that demonstrates how fixing a problem well will not only satisfy the customer, but also bring him/her back for more.Click here to read the article.
Five Ways to Create a Customer Service CultureGood or bad customer service comes down to what is happening inside of the organization. Here are five ways you can create a customer-focused culture.Click here to read the article.
Wow the Employee, Wow the CustomerThis article discusses the importance of taking care of the internal customer. The better the employee is treated, the better the customer will be treated – and appreciated.Click here to read the article.
Five All-of-the-Time-Must-Do Customer Service StrategiesThis article brings you five great customer service tips that will give any company an advantage over their competition and more value for its customers.Click here to read the article.
How You Can Achieve Customer LoyaltyCustomer loyalty is not just simply good customer service ratings. This article explains the difference between Wallet Share versus Market Share – and offers up six ways to create customer loyalty.Click here to read the article.
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