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A Lesson From a Cab Driver

64 page paperback

This may look like a book, feel like a book and even cost like a book. But, it is not a book. It’s a lesson!

This lesson is simple and direct. There aren’t lots of chapters with many ideas. Just one very important idea—to create a loyal customer. Through this very entertaining story of a very successful cab driver, Frank.

Frank knew that satisfied customers might give him a nice tip, but loyal customers would call him every time they needed a cab.

Following the lesson, there are seven study questions that will take you and your business to a higher level. Read this book and learn the secrets to creating customer loyalty!

What People Are Saying

“A lesson in customer loyalty that you’d better take before your competition does!”
Jeffrey Gitomer

Author of The Sales Bible, and Customer Satisfaction is Worthless Customer Loyalty is Priceless

The Loyal Customer is a fun-to-read and easy-to-understand book. It is a must read for every employee of any business that wants to have repeat business. And who doesn’t?”
Dr. Tony Alessandra

Author of The Platinum Rule and Charisma

“Shep not only spins an entertaining tale of a cab driver who takes customer service to new levels, but he helps the reader develop a clear blueprint on how to improve service in their own business.”
Rick Snyder

Senior Vice President at Enterprise Rent-A-Car

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