A Lesson From a Cab Driver.
A Lesson From a Cab Driver
64 page paperback
This may look like a book, feel like a book and even cost like a book. But, it is not a book. It’s a lesson!
This lesson is simple and direct. There aren’t lots of chapters with many ideas. Just one very important idea—to create a loyal customer. Through this very entertaining story of a very successful cab driver, Frank.
Frank knew that satisfied customers might give him a nice tip, but loyal customers would call him every time they needed a cab.
Following the lesson, there are seven study questions that will take you and your business to a higher level. Read this book and learn the secrets to creating customer loyalty!
Author of The Sales Bible, and Customer Satisfaction is Worthless Customer Loyalty is Priceless
Author of The Platinum Rule and Charisma
Senior Vice President at Enterprise Rent-A-Car
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