Shep Hyken\'s Customer Service Blog

Latest "Social Media" Posts

Matt WilbanksMatt Wilbanks on How to Provide
Better Social Media Customer Care

Shep speaks with Matt Wilbanks, CEO and co-founder of HelpSocial, about providing a better social customer care experience. Matt shares his past experiences as a member of Rackspace Hosting’s social customer care team and how these experiences helped him find the need to create HelpSocial.  They discuss social customer service (social care) and how automated intelligence can help create better support in all channels. Social care isn’t a fad. It is a trend that is forever changing how customers interact with companies they do business with.
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Dan Gingiss on How to Leverage Social Media to Create a Better Customer Experience

Shep Hyken discusses social customer care with Dan Gingiss, head of digital marketing for a Fortune 100 healthcare company, expert on social media & social customer care, and co-host of the “Focus on Customer Service” podcast. Dan shares his thoughts on the impact that social media is having on customer service and provides tips on how to deliver a better customer experience by using social media. There is a convergence of social media, marketing and customer service, and you can’t avoid integrating the three. So, don’t miss out on some expert advice from a social media and marketing guru!

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Jeff Lesser Talks about Improving Customer Service with Twitter

Shep Hyken speaks with Twitter’s Senior Marketing Manager, Jeff Lesser, about  how to use Twitter for customer service. More and more customers are posting comments and questions for companies on Twitter. It is becoming a viable customer service channel as an alternative to email and the phone. Jeff shares several best practices and new tools that Twitter has created especially for customer service. They discuss how social media has greatly impacted customer service interactions between the customer and businesses, and how you can use this to your advantage. Don’t miss out on Jeff’s expert advice on how to improve customer service using Twitter!

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This week on our Friends on Friday guest blog post my colleague, Jay Baer writes about how customer complaints are an opportunity for you to turn complainers into advocates of your business. In Jay’s new book, “Hug Your Haters: How to Embrace Complaints and Keep Your Customers,” he explains his “hug your haters” concept and why you should respond to customers in every channel. – Shep Hyken Continue reading

Customer Holds Company HostageCustomer Service Experience

Some of my clients have mentioned to me that social media gives customers such an upper hand. One even mentioned that he felt that his customers are holding his company hostage. These clients are concerned that if they don’t give their customers the service or experience that they think they deserve, they will turn to Twitter, share the experience on Facebook, post a negative review on Yelp, and more.

You know what I think? I think that it simply means our customers are holding the company to a higher standard. Continue reading

Waiting for an EmailSocial Customer Service

I knew it was bad, but just didn’t know how bad. I’m talking about the average time it takes for a company to respond, via different social media channels. A recent study put out by Eptica evaluated 500 US retailers’ ability to respond, by asking ten routine questions. The average amount of time it takes for many of these companies to reply is staggeringly disappointing. Continue reading