Store header 2018

The Cult of the Customer

The Cult of the Customer Cover - FINALCreate an Amazing Customer Experience That Turns

Satisfied Customers into Customer Evangelists

by Shep Hyken

A Wall Street Journal and USA Today Bestseller

Workbook

 

Part One – The Purpose of Your Business
1. The Genie and the Ice Cream Shop
2. Do You Need This Book
3. The Three Forces

Part Two – The Five Cults  
4. Uncertainty
5. Alignment
6. Experience
7. Ownership
8. Amazement

Part Three – The Journey to Amazement 
9. The Internal March to Amazement
10. The External March to Amazement
11. Launching the Amazement Revolution

Part Four – Amazement in Action  
12. Little Things
13. Problem Solving and Recovery
14. Opportunity Knocks
15. Pro-Active Service and Follow Through
16. The Art of Wow

Part Five – Creating the Cult of the Customer
17. Tools for Success
18. Epilogue

Acknowledgements

Meet Shep Hyken