This week something strange happened. I received three personal thank you notes. I seldom receive thank you notes at all, so this was special. One was from a guy that sold me shoes. (Can you guess what store? If you said Nordstrom’s you were right!) Another note came from a software company that we just […]
This week something strange happened. I received three personal thank you notes. I seldom receive thank you notes at all, so this was special. One was from a guy that sold me shoes. (Can you guess what store? If you said Nordstrom’s you were right!) Another note came from a software company that we just started doing business with. And another came from Dave Rubel, a guy I’ve written about in the past, who has a company called Send Out Cards, thanking me for a referral.
By the way, it is only Wednesday. Three cards in three business days. This is strange – also special. Too bad it is strange. It should be normal. The art of mailing a note or card is lost. Some of us email thank you “notes” to people. Some of us pick up the phone and call. I’m not saying either of those are bad ways to thank people. Anytime you acknowledge someone is nice, no matter how you do it. But the art of the mailed note, while not quite lost, is definitely rare.
Writing a note is sometimes inconvenient. First, you have to take the time. Oh, you also have to have the stationary or go to the store to buy a card. Then you write a note, address the envelope, put a stamp on it and drop it in a mailbox. That seems like a lot compared to just picking up the phone or shooting out a quick email. Yet, just a little extra effort to mail a note, card or letter makes such a great impression.
Here’s a tip. I’ve written about Dave Rubel’s company before. He has a wonderful “online” business that allows you to find a card you want on a website, type it up with as much of a personal message as you can fit inside a card, and then it is automatically mailed, with a real postage stamp to whoever you want to send it to. And it is not limited to just thank you cards. Any kind of cards – and they have thousands to choose from. They have a look and feel of a personal card. You can even send your own handwriting samples, so the cards look written in your handwriting! Pretty cool! Go to www.SendOutCards.com/daverubel to find out more about this program.
So before I sign off today, even though it isn’t a thank you note, let me say, “Thank you!” for reading this blog!
Shep Hyken is a customer service expert, professional speaker and New York Times bestselling business author. For information contact (314) 692-2200 or http://www.hyken.com. For information on The Customer Focus™ customer service training programs go to http://www.thecustomerfocus.com/. Follow on Twitter: @Hyken
(Copyright ©MMXII, Shep Hyken)
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