The Dollar Shave Club continues to impress me with their amazing customer service. I have used them as an example of how to create a membership experience, but now I want to focus on their ability to deliver amazing customer service.
For those that may not know what Dollar Shave Club is, it was started by Michael Dubin and Mark Levine in 2011. In 2012, they rolled out a promotional video on YouTube that was hilarious and went viral. (Currently there are more than 23 million views!) They immediately picked up thousands of members, moving them from a start-up business to a success that would eventually attract the attention of the business world. But, sales alone couldn’t make them the success that they are today. They needed a good product that was supported by good service.
As their name implies, they sell a membership for one dollar. You get one of their two, four or six place razors, your choice, for just a dollar! And, that includes the shipping. Then each month they send you four fresh blades for as little as three dollars. That’s great value for the money. And, typically great value, as in low price, doesn’t always come with great service. But, that is not the case with Dollar Shave Club.
Recently my razor broke. The blade would no longer stay on the razor. Since they are an online retailer, I went to their website and clicked on “Contact Us.” I filled out the contact form and described my issue. In short time they responded.
Sorry to hear about the Handle! Thanks for letting us know. We trust you! I’ve got you covered and will send a couple of new Executive Handles on the house right away. Expect them within 3-5 business days and let us know if you need anything else in the meantime.
It was that easy. It was that fast. Just as easy and fast as when I signed up to be a member. They acknowledged my problem and apologized. They told me what they were going to do, which was send out new handles right away. They didn’t make excuses or make it hard on me, such as asking me to return the broken handle. They just took great care of me. That’s what great customer-focused companies do!
So, how easy are you to do business with? When a customer has a problem, do you respond quickly, apologize, accept responsibility and make it easy on the customer? Do you handle it in such a way that creates confidence? Everything Dollar Shave Club does creates confidence. Confidence gives them a great reputation and loyal repeat customers – or should I say members.
Dollar Shave Club is the total package. Great value with great service. And here’s some proof, they currently have over two million members, and recently, after just five years in business, sold to Unilever for, are you ready? One billion dollars!
Shep Hyken is a customer service expert, keynote speaker and New York Times bestselling business author. For information contact or www.hyken.com. For information on The Customer Focus™ customer service training programs go to www.thecustomerfocus.com. Follow on Twitter: @Hyken
(Copyright © MMXVII, Shep Hyken)