Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
How the leader in the cockpit builds a brand by Alaina Love
(SmartBrief) As any business road warrior will tell you, air travel these days is far from a relaxing experience.
My Comment: The captain of the airplane doesn’t just fly the plane – at least not this captain. On a recent flight, the author of this article met “Captain Adams,” who not only flew the plane but set the culture, empowered the crew and was the perfect example of a leader focused on the customer experience. There is a lot to learn from this short article about a commercial airline captain that recognized his job was to do more than just fly the plane. This is the way everyone should think.
The Mount Rushmore of Customer Service Leaders by John DiJulius
(The DiJulius Group) Who are the greatest Customer Service Leaders of all time? The following is a list of the 10 greatest Customer Service Revolutionaries who had the most influence and dramatically changed businesses in all industries. These changes are still being felt decades later.
My Comment: My good friend and fellow customer service expert, John DiJulius, has written a great article that showcases his ten favorite customer service leaders of all time. Starting with Walt Disney and ending with Sir Richard Branson, you can’t go wrong studying the way these leaders think. And, I love the “Mount Rushmore” photoshopped picture.
(Retail Customer Experience) Difficult customers can cause stress for employees, damage to the bottom line, and thanks to social media, harm to the reputation of your business. These four strategies will help you negotiate with even the most unreasonable customer.
My Comment: While this article’s title claims to focus on the retail industry, the four tips in this article could apply to any industry. Here are four reminders of what to do with that angry and upset customer.
(Freshchat) In essence, retention is a network effect that leads you to a sustainable growth trajectory. Retaining your most favorable customers is the best survival skill your business needs to fight churn and defy all odds in the market.
My Comment: The acquisition of new customers is important to any business, but doesn’t it make sense to keep the customers you already have? (That’s a rhetorical question.) This short article has some great reminders on how to keep your customers coming back, again and again.
(Hotjar) We recently asked 2,000 customer experience (CX) professionals about the state of their company’s customer experience strategies, methods, goals, and obstacles.
My Comment: We close this week’s Top Five with a robust article on customer experience trends you can expect in 2019. This is worth taking the time to read… more than once. There are plenty of strategies and examples to study and consider. Just to intrigue you, you’ll learn the “one thing” customer experience leaders prioritize above everything else,” the “#1 frustration customers face throughout their overall experience,” and more.
Shep Hyken is a customer service expert, professional speaker and New York Times bestselling business author. For information on The Customer Focus™ customer service training programs go to www.TheCustomerFocus.com. Follow on Twitter: @Hyken