Each week I read a number of customer service articles from various online resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
(Salesforce) Here are four ways innovative companies are supporting customers differently (and how you can too.)
My Comment: Want to know what the most innovative companies are doing to change the face of customer service? Here are four ideas. And, the first three are within the grasp of virtually any type of business. Just remember that first and foremost, before any innovation, be easy to do business with.
3 Ways to Turn Your Website into a Powerful Customer Service Channel by Endri Hasanaj
(Customer Think) Here are three simple yet effective ways to integrate customer service into your website.
My Comment: Many times, the first place a customer goes to get support is a website. This article shares three simple tips (and the first one is REALLY simple), to use your website as a first line of customer support.
99 Customer Experience Stats Experts Trust to Improve CX by Tricia Mool
(Doorman) We’ve painstakingly pieced together the top 99 most important customer experience stats, with key actions you can take, and created an infographic to help you mete out what’s integral to your specific customers’ experience.
My Comment: This isn’t so much an article as it is a compellation of stats and facts about customer service and experience. Worth the time to read and think about how you can be on the right side of these stats.
Turning Emotional Connections into Magical Memories by Ian Golding
(Ritz Carlton Leadership Center) How far would you go to leave your customers with a magical memory? To the ends of the universe if you take inspiration from The Ritz-Carlton!
My Comment: Anytime the Ritz-Carlton teaches what’s in their “secret sauce,” I get excited. They are one of top customer service and experience brands in the world. This article proves it as well as shares how they go about it.
If you want raving fans, act like a great artist! by Ben Motteram
(CXpert) What can businesses learn from performing artists that will help them to create raving fans? Here’s the list I came up with.
My Comment: This excellent article draws the similarities between what a musical artist does at a concert to wow their fans and how a business can do the same. If you want to be a rock star in business, then read this article.
Shep Hyken is a customer service expert, professional speaker and New York Times bestselling business author. For information contact or www.hyken.com. For information on The Customer Focus™ customer service training programs go to www.thecustomerfocus.com. Follow on Twitter: @Hyken