Bryan Eisenberg Tells Us The Secrets of Amazon’s Success

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Top Takeaways:

• Don’t “water the soup.” Putting a little water in the soup may give you more soup, but it takes away from the great taste. It’s not smart to do things that produce an immediate profit if what you are doing isn’t in the best interest of the customer.
• Don’t think short term. An example Bryan gives is when Starbucks payment system went down, they gave away the coffee. Most coffee shops would have shut down until they could take payment for their coffee. But, not Starbucks. They knew the cost of free coffee was better than losing customers – and it showed how committed Starbucks is to taking care of their customers.

About:

Bryan Eisenberg is the co-founder of BuyerLegends. He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting for Your Cat to Bark?”, “Always Be Testing” and “Buyer Legends.”. Bryan is also a professional marketing keynote speaker.

Shep Hyken is a customer service and experience expert, best-selling author and your host of Amazing Business Radio.

“If you can get your team all on the same page, and give them the opportunity to take responsibility and take action, then you, too, can be a total customer service and customer experience rock star.” – Bryan Eisenberg

This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:

1. How can your business be like Amazon?
2. What are Jeff Bezos’ secrets to success?
3. How do I increase customer loyalty?
4. How can I make convenience my differentiator?
5. What are the secrets to success for Jeff Bezos?
6. What has Starbucks done to be more customer-centric?
7. How can any company improve their customer service? (convenience)

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