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How To Understand and Adapt to Your Customer’s Communication Style

Shep Hyken speaks with Merrick Rosenberg, CEO of Take Flight Learning and author of The Chameleon: Life Changing Wisdom for Anyone Who Has a Personality or Knows Someone Who Does. They discuss how understanding your customers better will lead to a better customer experience.

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Merrick shares his versions of the DISC behavioral style types, using birds (yes birds) to reference each style. He explains the different behavioral styles and traits associated with each style, making it easy to recognize and properly adapt to each style for better communication. This episode of Amazing Business Radio will help you delight your customers and build better relationships!

“Customers come in different flavors, they have different needs.” – Merrick Rosenberg


What questions will this episode answer?

  1. How can I better communicate with customers in order to build better relationships?
  2. How do I gain customer loyalty?
  3. How do I provide better customer service?



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