Shep Hyken speaks with Stan Phelps, author, experience architect, speaker, founder and Chief Measurement Officer of 9 Inch Marketing. They discuss the value of the customer experience and how some of the best companies exceed their customer’s expectations. Stan shares details and tips from his Goldfish anthology and his TEDx event “The Power of G.L.U.E.” If you value your customers and want to provide an amazing customer experience, this episode is for you!
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“Marketing is about taking care of the customers you have, and they’ll bring you the customers you want.” – Stan Phelps
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