Customer Service Tips I’m writing this the day after Thanksgiving, also known in the retail world as Black Friday. This is one of the busiest, if not the busiest, shopping day of the year. I observed a number of sales people and customers in the stores at a very busy shopping mall. Here’s what I […]
I’m writing this the day after Thanksgiving, also known in the retail world as Black Friday. This is one of the busiest, if not the busiest, shopping day of the year. I observed a number of sales people and customers in the stores at a very busy shopping mall. Here’s what I noticed.
By the way, even if you’re not a retailer, there are still some lessons here. Every business will have busier times than others. It doesn’t have to be because of a holiday rush. It can be after a trade show or seasonal. Now, back to Black Friday.
Customers were divided. Some were enjoying the experience of looking for sale items for themselves or for holiday gifts for friends and loved ones. Others seemed to be anything but casually shopping. They appeared to be on a mission. It was either for a particular item or store, or it was to get the best deals they could get on Black Friday. All of the customers had one thing in common: they were going to encounter busy stores, long lines and overworked sales people.
The sales people were busy – very busy. In some cases, almost too busy.
Some stores were busier than others, and of course, the check-out lines were longer than usual. This was testing the patience of some of the customers.
As a business, we must be prepared for these busier times. If we work hard to create a customer-focused brand, we can’t let the holiday rush, the extended hours and demanding customers erode what we’ve worked for. No, if anything we need to up our game and deliver an even better level of service. First for our existing customers, and second because new customers will find their way into our stores, and if you want them back, then the customer service experience had better be amazing.
So, how can we do it? Here are five simple and common sense strategies. This isn’t really new as much as they are important reminders.
Okay, it’s holiday time! Let’s get to work – and have an amazing holiday!
Shep Hyken is a customer service expert, professional speaker and New York Times bestselling business author. For information contact (314) 692-2200 or http://www.hyken.com. For information on The Customer Focus™ customer service training programs go to http://www.thecustomerfocus.com. Follow on Twitter: @Hyken
(Copyright ©MMXII, Shep Hyken)
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