This week on our Friends on Friday guest blog post my colleague, Ross Clurman, writes about how important it is to personalize the customer service experience. Regardless of the type of business you are in, there is always an opportunity to personalize the customer experience. – Shep Hyken One of the most important factors in providing […]
This week on our Friends on Friday guest blog post my colleague, Ross Clurman, writes about how important it is to personalize the customer service experience. Regardless of the type of business you are in, there is always an opportunity to personalize the customer experience. – Shep Hyken
One of the most important factors in providing an exceptional customer service experience is personalizing each and every touchpoint between you (the business or service provider) and your customers. No matter how informal the channel or medium (i.e. Twitter vs. direct mail vs. in person) every exchange should be personal, timely, and suited to your customer’s preferences.
Personalizing the customer service experience is much more than including a first name and the day of the week in your message. It involves actually getting to know your customers — scary, right?!. As quickly as humanly possible, identify the problem, the solution they want, and their preferences.
Always remember the golden rule of customer service: Treat your customers the way they want to be treated.
Personalizing the customer service experience will speed along the process and make your customers trust you, and eventually fall in love with your business (which is a very good thing).
We help consumers across the globe resolve customer service issues with businesses everywhere.
These three proven practices will help your business create a customer-centric culture and help personalize the customer service experience.
Ross Clurman is co-founder and CEO of an Austin, Texas-based startup, COMNIO. COMNIO helps small businesses manage their marketing, social media, customer service, and more — 24/7. COMNIO also helps consumers resolve customer service issues with any business on Earth. Ross has co-founded three successful startups since graduating from Kansas State University in 2005 and also enjoys writing about customer service, marketing, and communication-related topics on COMNIO’s customer service blog.
Read Shep’s latest Forbes Article: 10 Ways To Deliver Better Social Media Customer Service
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