Guest Post: Customer Experience – Can It Work With Email Marketing?

This week we feature an article from Alex Souchoroukof, a content writer at Moosend. He shares some digital marketing strategies that can help to create a more meaningful customer experience.

There are a lot of tools in today’s marketing that can help drastically increase your revenue and grow a successful brand. The problem is that most of them don’t focus on the customer experience, which is a vital element to stand out.

Think about this statistic for a moment: Buyers are willing to pay more for excellent customer service. Yeah, I know. I was blown away, too.

A great way to build relationships with your potential customers and accomplish a great experience is by using the old traditional email.

In this article, we will explore how email marketing can help you on this journey.

1. Start With an Excellent Introduction

You have to start from the beginning. Welcome emails are an incredibly underrated kind of communication. Your prospects just subscribed to your email list, so you have their full attention and an opportunity to convert.

Introduce your brand, show your values, and tell them what steps they need to take next. Open rates are higher with welcome emails, so consider that and build a secure connection from day one.

2. Birthday Emails

Sending a birthday email is a simple yet efficient way to increase your traffic to your store and your conversions.

Birthday emails can include special offers, discounts, or even a free gift, to show that you appreciate your customers. It’s an excellent way for your brand to build rapport with them and encourage them to take action.

Birthday emails should have a cheerful design, be personal, and have a clear call to action. This kind of email is a great way to increase revenue as they have 179% higher unique click rates than other promotional emails.

3. Send Customer Satisfaction Surveys

A survey is a great way to understand what your customers want and need and to improve the experience for them in the future. Attracting new customers is quite expensive. To avoid that, make sure that your current customers are happy and are willing to buy from you again.

Add interactive questionnaires to make it more fun and listen to the answers. Great customer experience comes from listening to your audience—their pain points, their fears, and what they love about your brand.

Offering a discount code at the end of the survey can also improve the overall experience, and the users will be more willing to complete the tasks.

4. Random Offers For Your Customers

Email marketing can be a great way to show that you care about your customers. This doesn’t mean that you will approach them only on special occasions. At any time of the year, potential customers will appreciate a special offer.

During quiet periods it can be an effective way to boost your sales and create some traction for your brand. Find ways to make it fun for your subscribers and as engaging as possible to increase the click-through rates.

Scratch cards and Gift Boxes can be useful in this kind of scenario. Apart from that, you can always trust the simple discount offers. It’s up to you and the characteristics of your list.

Conclusion

Email is a powerful tool to attract new potential customers and build solid relationships with them. You can’t hope that they will purchase if you randomly send weekly newsletters. Make sure you upgrade your game with all of the tricks above to have a more engaged audience. Email marketing should be an essential part of every marketing plan to improve the human experience.

Remember that we are talking about customer experience. Creating an experience is quite a complicated story, but offering value and showing your customers that you care about them will do the trick.

If you keep one thing from this article, this should be the following:

“You have to start with the customer experience and then go back to your product or service.”

I always like to hear from you, so let me know in the comment what kind of strategy you will implement first in your next email marketing campaign. I can’t wait to see what other techniques you are using for your emails. Until next time…

Alex Souchoroukof is a content writer at Moosend. Coming from an architecture background, he took the leap of faith in the digital marketing world and never looked back. In his free time, you will find him taking photos in places around the world. Find out more about Alex on his LinkedIn, Facebook and Instagram.

For more articles from Shep Hyken and his guest contributors go to customerserviceblog.com.

Read Shep’s latest Forbes article: World-Renowned Chef Daniel Boulud Shares His Recipe For Success Amid COVID-19