Guest Post: 5 Unexpected Uses for Customer Data

This week we feature an article from Anthony Kreychmar, founder and CEO of Fortuna Visual Group. Learn how to best prepare your contact center for the holiday season.

The rise of technologies and deep penetration of automation in the business sectors has transformed the way brands interact with customers. What is more, all these have changed our everyday life. We expect to receive personalized service everywhere – even if we are talking about the devices in our home. It seems that the dream of having what you want before you even say it is almost at our doorstep.

Customer data analytics is possible due to the rise of IoT, Big Data, and, of course, AI. The technologies will continue to evolve. For instance, Statista estimates that the global AI software market will grow approximately 154% year-over-year in 2020. Therefore, it’s time to unleash the real power of customer data. With its help, you can:

1. Identify Events or Special Occasions

A customer database is an effective tool to connect with your clients and learn meaningful insights about their life. The usage goes far beyond personalized advertisement or targeting. You have a chance to get to know when customers like to shop and why they do that.

For example, if a senior from Canada is ordering a delivery of a toy for a 5-7-year-old boy to San Francisco, you can assume that it’s a grandson’s birthday. By knowing this, you can send a special offer next year. It’s better to do that about one month before the special date.

2. Make Up the List of Likely Product Affinities

Being in customer business, you have to be able to predict what a client wants before he knows it. How to do this? First of all, a brand needs to analyze the combination of purchases. For example, if a client orders a lavatory blade or swing sign -especially if he needs several – you can assume that he is launching a new facility. Offer him a banner for the grand opening.

3. Personalize Healthcare

Wearable devices open new horizons for customer data management. They track every single aspect of your wellbeing and can even make personal diagnoses. In the future, we are likely to take even precision meds.

4. Create the Ideal Atmosphere in a Smart Home

Smart devices learn your habits. They play the music you are likely to enjoy, find movies according to your preferences, and can even show you the best deals from the local restaurants. With the evolution of IoT and AI, a smart home will be able to create the atmosphere you like. It can dim the lights, automatically play the music once you enter, and so much more.

5. Connect with Customers on a Deeper Level

It’s well-known that businesses use Big Data to target customers. Now they can do more. Special equipment can analyze a customer’s mood and adjust on-site advertisements and music to match his inner state.

Customer data makes our world client-oriented. Personal needs and desires are at the forefront. All this is likely to make our life happier and more meaningful. What do you think about customer data and opportunities for its usage?

Anthony Kreychmar is a former marketing specialist. He decided to change his specialty and received a diploma in an IT specialty. His marketing background and deep knowledge of the advanced technologies allow him to provide customers with meaningful insights. Moreover, he advises how to utilize them.

For more articles from Shep Hyken and his guest contributors go to customerserviceblog.com.

Read Shep’s latest Forbes article: What Customers Want…And Don’t Want – A Special Article For Customer Service Week