Guest Post: Boosting Customer Engagement: How Mobile Apps Can Transform Your Business

This week, we feature an article by Manpreet Singh Chawla. He writes about how using mobile apps can enhance customer engagement.

At the present time, Google Play and App Store both have over 4.4 million apps available, which are installed on over 6.6 million smartphones globally. It is estimated that one out of every five people around the world has a smartphone with internet services available in it. This indicates that at nearly any time and place, those people can have access to your company’s information and website effectively.  

As the vast majority of people are literally having the world at their fingertips, consequently, they expect easier and quicker access to every single thing. Hence,  Mobile apps are essential for your company.  

The Business Transformation Through Mobile Apps: 

In today’s business environment, mobile apps are highly important, and it’s clear that there will be a substantial rise in mobile commerce in the near future. This has led businesses to mobile application development in order to attract more users and provide high-quality engagement. Here’s how mobile apps transform your business:  

• Efficient Customer Engagement and Direct Communication  

Mobile apps provide an efficient way to communicate with your customers in actual time, allowing you to keep your customers engaged. Besides, you can share the latest updates, promotional offers, new product launches, and discounts.  

Because of the mobile apps, you will always know about the marketing updates you are sending out and whether the target audiences will receive them.  

• Enhanced Customer Loyalty and Recognition 

The foremost thing about mobile apps is that it empowers business owners to increase the awareness of their brand. Another critical aspect of business marketing is improving customer loyalty.   

Additionally, You can build your trust even more with consistent communication with your target audience. Your brand loyalty will improve gradually when your customers start trusting you.   

• Efficient Marketing Solution 

Business apps enable you to reach your customers through push notifications and direct messaging. This will ensure that your business is noticeable to your users constantly. Integrating your mobile app with famous social media platforms like Instagram or Facebook will allow users to share their experiences.  

Through your customer’s network, you can reach the untapped potential customer base. Moreover, your business app can also send your critical data, such as demographics, geolocation, and customer behavior.   

• Enhanced Customers Satisfaction 

To sustain high competition, customer satisfaction is highly crucial. You can offer customer service in a more swift way with a mobile app for your business.  

Customers love it when their solutions are provided promptly, and they know that their concerns will be heard on priority.  

Your mobile app will work as a help desk where users can post their questions, comments, and complaints at any time. Engagement is much higher when they receive personalized replies to their queries.  

• Boosts your Profits and Sales 

You can attain higher profits and sales with higher customer satisfaction. How users are treated influences approx 70% of purchases. Besides, when you have a substantial number of satisfied audiences, the demand for your services or products will eventually rise.  

The buying experience of your target audience can also be influenced by your mobile app design, such as the use of area-sensitive push notifications that will nudge customers in proximity to the physical store.   

• Increased Conversion Rate 

In marketing, one of the golden metrics is the conversion rate. Studies on online retailing convey that mobile app conversion rates are 2X more than mobile browser conversion rates. 

It has been discovered that sending timely in-app messages keeps customers loyal and engaged for a longer time. The increase in the engagement rate increases the conversion rate.  

Wrapping up 

To beat the competition, businesses require to stay ahead of the game. Outsourcing a mobile app development company that accepts innovative technologies and adapts to changing times can only let this happen. Undoubtedly, all sectors are covered by mobile apps. With the help of mobile applications, all tasks have become easier, faster, and more reliable.  

Manpreet Singh Chawla is a writer who specializes in topics such as customer service and experience, SaaS, knowledge management, and business strategy.

For more articles from Shep Hyken and his guest contributors, go to customerserviceblog.com.

Read Shep’s latest Forbes article: Top 10 Brands For Excellent Customer Service: Amazon, Walmart, Target, Apple & More